Google Hustle Academy for Businesses 2025 (Free)

Google's Hustle Academy 2025 will provide free, virtual AI and business training to SMBs in Kenya, Nigeria, and South Africa. Building on past success, the program includes a bootcamp and "Hustle Academy Brings You," a speaker series featuring successful African entrepreneurs.

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About Google Hustle Academy

Opportunity Details

Since 2022, Hustle Academy has successfully skilled over 15,000 SMBs. Building on the program's previous success, the 2025 edition will continue to emphasize AI-powered business training. Participants will deepen their understanding of how to integrate AI into existing operations for greater efficiency, utilize AI tools to enhance marketing and customer engagement, and leverage AI insights to drive strategic business growth. The free, virtual bootcamp will also cover core business fundamentals, including business strategy, financial management, digital marketing, and leadership development, providing a comprehensive foundation for growth.

  • Sponsor Organisation: Google

Benefits of Google Hustle Academy

  • This training is completely free.

Google Hustle Academy Requirements

If your SMB has been operational for at least one year in Kenya, Nigeria, or South Africa, and you're seeking to scale your business, we encourage you to apply. Participants will gain access to expert mentorship, practical case studies, and a valuable network of fellow entrepreneurs.

Application Date and Process

Scholarship Application Portal

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