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National Arts Council Singapore is currently accepting applications for its Market and Audience Development Grant 2026. Interested applicants are encourraged to click here to learn more about this opportunity and apply for it.
The Market and Audience Development (MAD) Grant by the National Arts Council (NAC) Singapore provides financial support to expand the reach and visibility of Singaporean arts. It funds market research, branding, and international touring to help artists build sustainable patron bases and global market presence. The grant is available to individuals, collectives, and organizations, supporting both local engagement and international collaborations.
Market Development: Strategic activities intended to enter new markets or increase presence in existing ones, often through partnerships and networking.
Audience Development: A long-term process of managing relationships with audiences to increase their diversity, frequency of attendance, and depth of engagement.
Eligible Applicants:
Individual Artists: Singapore Citizens or Permanent Residents (PR).
Arts Organisations: Non-profit societies, charities, and ACRA-registered for-profit companies with a focus on arts.
Collectives: Informal groups (must nominate a lead Singaporean/PR member).
Intermediaries: Entities that specifically work to promote and market Singaporean artists.
Eligible Projects:
Local Initiatives: Audience surveys, branding, PR campaigns, and production of donor/sponsor kits.
International Initiatives: Touring, collaborations with foreign counterparts, and participation in trade fairs or international visit programs for media and critics.
Define Your Goal: Determine if your primary goal is to reach a new local demographic or enter a specific international market.
Draft a Market Strategy: Your application must demonstrate how you will measure success (e.g., increased ticket sales, new donor leads, or media mentions).
Budgeting: Prepare a realistic budget. The grant is competitive, and NAC evaluates whether the projected impact justifies the cost.
Prepare Supporting Materials: This includes CVs of the team, market research data (if available), and letters of intent from international partners for overseas projects.
Submit via OurSG Grants Portal: Applications are processed through the OurSG Grants Portal. Ensure you apply at least 4–5 months before your project start date.
Apply for National Arts Council Singapore Market and Audience Development Grant
